Invest

Atlas Capital, LLC is a private equity firm which employs a hybrid investment strategy, investing equity in both expansion stage IT companies as well as traditional manufacturing, real estate and service businesses with growth opportunities. The common denominator? A driven entrepreneurial management team coupled with market proven product, technologies or services. Growth potential – either through acquisition or fueled internally is an important criteria for private equity investments.

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Management

Management and their ability to generate a high return is key to any venture. We look for ventures which can generate a return on equity in excess of 20%, which can earn us at minimum $100,000 per year within 24 months, and which typically need funding from $100,000 to $2,000,000. We almost without exception look to fund hard assets and working capital, as opposed to paying operating expenses. We typically come in when there is a product that is generating revenue with the potential for more revenue, and not earlier when there is only an idea that might generate revenue in the future.

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Market

We look to both local and national markets depending on the product; however, our focus has typically been one where we look to keep a majority of our employees within the Greater Phoenix Area. We have done a deal where the company was based locally, but sold internationally. We routinely turn down opportunities which are out of state because our management team is local. We need to be in markets which are large enough to have a competitive advantage, but which are small enough that someone our size can compete on an equal footing.

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Expertise

Our expertise is in legal, technology, accounting, and funding. We typically handle everything but operating the actual business. Our strength is that most of our systems and a good number of our people are portable from business to business. You hit the ground running with the best possible IT, accounting, and legal support plus enough funding to capitalize on any opportunities. We get the benefit of going into a new market with high potential returns either through your connections, expertise, or changes which the market is undergoing.

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Experience

Atlas Capital, LLC has experience with funding ventures as diverse as hospitality related businesses, check cashing, pawn shops, real estate fix and flip, real estate rentals, a general contractor, the #1 wide format digital printing software company worldwide, the #1 mid-range bakery software provider, and many others. With over 25 years of success in the Greater Phoenix Area, we are your local presence with connections on every level that have taken years to build up. We provide the back end, technology, funding and local expertise – you provide everything else.

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Portfolio Companies

Owned or Partially Owned

Atlas Residential, LLC

Atlas Residential, LLC

Residential and Housing
Residential and housing services provided to the Greater Phoenix, Arizona area.
Atlas General, LLC

Atlas General, LLC

General Contractor
Residential and commercial interior/exterior remodeling and landscaping.
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Phoenix Title Loans, LLC

Title Lender / Consumer Finance
Consumer finance lending specializing in automobile title loans.
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Scottsdale Loan Company

Consumer Lending
Upscale, high value collateral loan lender in Scottsdale.
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Alma School Pawn and Gold

Consumer Lending
Longstanding pawn shop specializing in gold and silver.
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North Scottsdale Loan and Gold

Consumer Lending
Pawn shop specializing in high value collateral loans, particularly fine watches.
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Tempe Pawn and Gold

Consumer Lending
Tempe’s premier pawn shop serving college students around ASU.
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Oro Express Chandler

Consumer Lending
One of the few pawn shops servicing Chandler, Arizona with a specialty on jewelry.
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Oro Express Mesa

Consumer Lending
Central Mesa pawn shop focusing on gold and title lending.
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B & B Pawn and Gold

Consumer Lending
East Mesa pawn shop specializing in bicycles and gold.
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Casino Pawn and Gold

Consumer Lending
A relatively new pawn shop in Casa Grande with a focus on title lending.
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West Valley Pawn

Consumer Lending
One of only two pawn shops servicing the city of Avondale.
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Checks Cashed 1%

Check Cashing
West Phoenix check cashing services offering other money order services.
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The Maverick Saloon

Saloon and Restaurant
West Phoenix bar offering great food, great drinks, and music.
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Metro Sportz Bar

Bar and Grill
Bar and grill in the Metro-center area with darts, pool, and restaurant quality food.
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Westwood Tap & Grill

Bar and Grill
West Phoenix bar and grill featuring karaoke, pool tournaments, and great bar food.
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A proven process

Delivering corporate
strategy with expertise

A true Phoenix Native, Alfonso Larriva has been in the Phoenix Area since birth. He attended Brophy College Preparatory in Phoenix, and then went on to obtain an AB in Economics from Stanford University, and an MBA from Stanford immediately after.

He then returned to Phoenix and purchased, invested in, and operated a number of businesses. These businesses relied on his skills in information technology, accounting, and often his funding for their success. While he did work for a majority of these ventures either full or part time, Mr. Larriva's strengths lie in setting up systems that allow others to work more efficiently and thereby helping them to reach their potential.

Alfonso Larriva Alfonso Larriva / Principal

Exceptional businesses require exceptional leadership. Alfonso Larriva is here to offer that to you and your team.

Contact Us

Get started today

Funding. Legal. Accounting. Technology. These are only a few things we excel at. Get in contact with the experts behind businesses that not only scale but grow.

P: +1 (480) 499-4444
F: +1 (480) 948-3748
6250 E. Cheney Drive
Paradise Valley, AZ 85253